FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES

Viamonte 1816 - CABA - Argentina
Tel.: (54 11) 3754 7900

Seminario: Marketing Relacional en un Mundo Digital/Relational Marketing In a Digital World - Curso de extensión de Posgrado

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Objetivos

El curso forma parte de la Especialización en Marketing.

Stephen Madarasz es un profesor invitado de la State University of New York.

El curso tendrá la siguiente dinámica:

Asignación de proyecto grupal: Construcción de relaciones digitales de marca: los estudiantes trabajarán en grupos de cuatro para identificar y analizar la estrategia / tácticas que utiliza una marca seleccionada para establecer y mantener su propuesta de venta única y reforzar la relación con el cliente en la era digital.

El curso se dictará en ingles con la posibilidad de traducción simultánea

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Características

Área: Gestión la la-pencil-square yellow Todos la la-list-alt purple
Curso de Posgrado
A distancia
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Dirección Académica

Stephen Madarasz

Marketing and Public Affairs Consultant

Albany, New York, United States

Experience

Consultant Stephen Madarasz LLC

Gansevoort, NY

Marketing and Public Affairs consulting practice focused on helping clients "connect the dots" to deliver impactful messages, build relationships with their audience and reach their objectives.

University at Albany/RPI/College of St. Rose Graphic

Adjunct Instructor

University at Albany/RPI/College of St. Rose

Jan 2001 - Present20 years 8 months

Teach Marketing Communication (online and face to face), Public Speaking and Business Presentations with high course and instructor ratings.

School of Business and the Communications Department of the College of Arts & Sciences at the University at Albany (State University of New York), 2000-present;

College of St. Rose, 2015-present

Rensselaer Polytechnic Institute, Troy, New York, 2009 to 2012

CSEA - New York's Leading Union Graphic

Director Of Communications

CSEA - New York's Leading Union

Jan 1985 - Oct 201631 years 10 months

Served as a highly visible public representative while managing the internal and external marketing and communication activities of CSEA, representing 300,000 working people doing every kind of job in every part of New York. Responsibilities included media relations, advertising, marketing, website and publications, community outreach, print and mailing operations and managing a statewide staff of 23 and a department budget of $6 million.

 

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Destinatarios

Personas interesadas en temas de marketing y negocios, sin necesidad de conocimientos previos.

Profesionales con interés y responsabilidad sobre calidad y servicio al cliente o que deseen ampliar sus capacidades en prácticas de gestión aplicada.

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Programa

Módulos temáticos

1. Overview: Relational Marketing in a Digital World

Synopsis: The basic concepts of traditional Marketing continue to apply today with new tools

and capabilities that exponentially accelerate relationship dynamics with consumers. Brands

must continually sustain and anticipate points of contact that reinforce a mutually beneficial

relationship wth their audience and potential audience.

 

Poll Exercise/ Discussion

Lecture/Discussion

Group Project Overview

Group Formation/Breakout Room Meetings

 

2. Brand Message/Tool Integration and Impact

Synopsis: The choice and coordination of Digital Marketing Tools to reinforce your brand

message and maximize relationship building impact on your target audience is a dynamic

process. Achieving seamless integration while also maintaining consistency and frequency in

your messaging is central to building brand affinity.

 

Poll Exercise/Discussion

Lecture/Discussion

Group Project Breakout Room Meetings (Consultation with Instructor)

 

3. Making the Metrics Mantra Meaningful

Synopsis: The ability to measure results is increasingly essential in the Digital world and must

be part of any serious Marketing plan. Numbers alone will not always explain your impact and it is necessary to ensure that your metrics methodology truly reflects quantitative and qualitative Customer Relationship success.

Poll Exercise/Discussion

Lecture/Discussion

Group Project Breakout Room Meetings (Consultation with Instructor)

 

4. Digital Marketing in the Real World

Synopsis: The best planning and execution of Marketing activities will always be affected by

the dynamics of the marketplace, especially in the accelerating Digital world. Understanding

your competitors and others, and being prepared to adapt and respond is a competitive

advantage.

Poll Exercise/Discussion

Lecture/Discussion

Group Project Breakout Room Meetings (Consultation with Instructor)

           

SISTEMA DE EVALUACIÓN:

Cada grupo entregará un documento de 10 a 15 páginas sobre la marca seleccionada y sus actividades de marketing.

               

 

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Comienzo, horario y duración

Fechas de realización: del lunes 1º al jueves 4 de agosto de 2022.

Horario: 19 a 22.15hs

Total: 12 horas de dictado

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Lugar de cursada
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Información
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Flyer informativo
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Inscripciones

Inscripción online a los cursos

Actividad Arancelada

Se otorgarán certificados 

- de ASISTENCIA: para quienes alcancen el mínimo de asistencia requerido y no deseen cumplir con una instancia de evaluación.

- de APROBACIÓN: para quienes tengan interés en ser evaluados y cumplan con los requisitos de la actividad.

Aranceles:

  • Internos Usal: $ 23.088 *pedir código de descuento
  • Externos Usal: $ 28.860
  • Centro para Graduados: $ 21.645 *pedir código de descuento

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