Relational Marketing In a Digital World
El curso forma parte de la Especialización en Marketing.
Stephen Madarasz es un profesor invitado de la State University of New York.
El curso tendrá la siguiente dinámica:
Asignación de proyecto grupal: Construcción de relaciones digitales de marca: los estudiantes trabajarán en grupos de cuatro para identificar y analizar la estrategia / tácticas que utiliza una marca seleccionada para establecer y mantener su propuesta de venta única y reforzar la relación con el cliente en la era digital.
El curso se dictará en ingles con la posibilidad de traducción simultánea
Stephen Madarasz
Marketing and Public Affairs Consultant
Albany, New York, United States
Experience
Consultant Stephen Madarasz LLC
Gansevoort, NY
Marketing and Public Affairs consulting practice focused on helping clients "connect the dots" to deliver impactful messages, build relationships with their audience and reach their objectives.
University at Albany/RPI/College of St. Rose Graphic
Personas interesadas en temas de marketing y negocios, sin necesidad de conocimientos previos.
Profesionales con interés y responsabilidad sobre calidad y servicio al cliente o que deseen ampliar sus capacidades en prácticas de gestión aplicada.
Módulos temáticos
1. Overview: Relational Marketing in a Digital World
Synopsis: The basic concepts of traditional Marketing continue to apply today with new tools
and capabilities that exponentially accelerate relationship dynamics with consumers. Brands
must continually sustain and anticipate points of contact that reinforce a mutually beneficial
relationship wth their audience and potential audience.
Poll Exercise/ Discussion
Lecture/Discussion
Group Project Overview
Group Formation/Breakout Room Meetings
2. Brand Message/Tool Integration and Impact
Synopsis: The choice and coordination of Digital Marketing Tools to reinforce your brand
message and maximize relationship building impact on your target audience is a dynamic
process. Achieving seamless integration while also maintaining consistency and frequency in
your messaging is central to building brand affinity.
Poll Exercise/Discussion
Lecture/Discussion
Group Project Breakout Room Meetings (Consultation with Instructor)
3. Making the Metrics Mantra Meaningful
Synopsis: The ability to measure results is increasingly essential in the Digital world and must
be part of any serious Marketing plan. Numbers alone will not always explain your impact and it is necessary to ensure that your metrics methodology truly reflects quantitative and qualitative Customer Relationship success.
Poll Exercise/Discussion
Lecture/Discussion
Group Project Breakout Room Meetings (Consultation with Instructor)
4. Digital Marketing in the Real World
Synopsis: The best planning and execution of Marketing activities will always be affected by
the dynamics of the marketplace, especially in the accelerating Digital world. Understanding
your competitors and others, and being prepared to adapt and respond is a competitive
advantage.
Poll Exercise/Discussion
Lecture/Discussion
Group Project Breakout Room Meetings (Consultation with Instructor)
SISTEMA DE EVALUACIÓN:
Cada grupo entregará un documento de 10 a 15 páginas sobre la marca seleccionada y sus actividades de marketing.
Fecha de Inicio: 1º de agosto de 2023
Fecha de finalización: 4 de agosto de 2023
Dia y Horario de Cursada: de lunes al jueves de 18.30 a 22.30 hs.
El curso es de 30 horas virtuales.
- campus virtual Usal
-
bs@usal.edu.ar
- http://fceye.usal.edu.ar
Actividad Arancelada.
Certificado analítico con nota
Para informes e inscripción: bs@usal.edu.ar